eToro to Acquire US Brokerage TradeZero for Up to $231 Million

eToro Group has announced its intention to acquire TradeZero, a US-based online brokerage specializing in active trading, for a total consideration of up to $231 million. The deal includes cash payments and the issuance of up to 2.5 million Class A shares. The acquisition is subject to regulatory approvals and is expected to close in the first half of 2027.

TradeZero is a brokerage platform that caters to active traders in the United States, and its integration into eToro's ecosystem could enhance the company's offerings in the US market. The deal represents eToro's third acquisition in 2026, reflecting its strategic focus on expanding its footprint and services.

The purchase agreement was disclosed in a filing with the U.S. Securities and Exchange Commission. Notably, the transaction involves regulatory considerations, as the broker-dealer involved has a chief executive who settled SEC charges in 2022. The outcome of the regulatory review will influence the finalization of the deal.

This acquisition underscores ongoing consolidation within the online trading and crypto ecosystem, as firms seek to broaden their user base and diversify their service portfolios amid evolving market conditions.