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Bitcoin-focused Investment Firm Launches $40 Million Holding Company for Small Business Acquisitions
A new investment firm backed by prominent Bitcoin advocates has launched with $40 million to acquire and hold small businesses on a Bitcoin standard. The firm aims to build a diversified cash flow base while accumulating Bitcoin as treasury assets.
AS1 NewsSource: bitcoinmagazine.com
Lyn Alden, a well-known macroeconomist and Bitcoin supporter, announced the creation of Orange Juice, an investment firm focused on acquiring and improving small to mid-sized businesses. The company plans to hold these businesses indefinitely, with a portion of their profits converted into Bitcoin, establishing a Bitcoin treasury. The firm was founded by Ego Death Capital partners Jeff Booth, Lyn Alden, Nico Lechuga, and Andi Pitt, along with Adrian Steckel and Ruben Zweiban. Mexican billionaire Ricardo Salinas, a long-time Bitcoin advocate who recently increased his Bitcoin holdings to 70% of his portfolio, is the anchor investor. The company has already raised $40 million and plans to pursue a public listing in the future. This move comes amid a period of volatility for Bitcoin treasuries, which have faced challenges following a market downturn that impacted the value of digital asset holdings across many companies. Despite recent setbacks, the strategy of acquiring and holding Bitcoin with corporate cash reserves remains a notable trend in the crypto ecosystem.
The launch of a Bitcoin-backed holding company targeting small businesses could influence institutional strategies and demonstrate growing corporate interest in Bitcoin as a treasury asset.